Description

The Social Business Model Canvas is a tool for creating a solid business model around your social enterprise. It’s also a collaborative tool that helps you communicate different business models with your stakeholders and brainstorm new ones.

Key uses:

• Beneficiary Segments:  Clearly identify who your beneficiary segments are — even if they aren’t paying you and there is no place for them in the regular business model canvas
• Social and Customer Value Proposition:  Ensure that you have laid out a compelling rationale that will drive your customers to buy without forgetting about your impact on society
• Impact Measures:  Develop clear thinking around what kind of social impact you’re creating and how it could be measured#
• Surplus:  Plan and communicate what happens with profits and where you aim to reinvest them

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